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Trading with Bitcoin involves a considerable risk of loss, up to and including total loss.
Cost Average Effect
Especially when new ATHs (All Time Highs) are reached again and again and the prices of the various cryptocurrencies rise higher and higher, the risk of a correction increases.
With the so-called cost average effect, this risk can be reduced or the possible loss reduced. Roughly summarised, the cost average effect is about making regular purchases regardless of the price instead of a one-time purchase. In doing so, the average price decreases/increases, thus reducing the loss on the one hand, but also the potential profit on the other.